The perfect storm for site owners
You could say that the planets are aligning for site owners thinking about making maximum profit from their land. The perfect storm of social, economical, political and technological forces are at work, propelling glamping into the limelight. Nature breaks at home reinforce a social consciousness to do our bit for the environment, taking holidays with a reduced carbon footprint. Stimulating the local economy and watching our wallets at the same time.
Google’s Digital Garage, an online business research tool, shows a 118 percent YOY rise in online searches for the term “glamping”. According to The Telegraph, glamping perfectly fits a demographic of aging festival goers from the nineties and noughties that get their “halfway house between a festival atmosphere and having home comforts”. Staycations are on the up, with one campsite in Devon seeing an 11 percent increase in demand last year.
Further research by the ‘Family Break Finder’ found that out of the 1,400 members they questioned, at least 50 percent of them were considering staying at a local campsite or holiday park in 2017. One third specifically expressed an interest in glamping.
Some analysts believe that Brexit uncertainty and perceived hostility throughout the EU will lead to more tourists wanting to stay in their own country. Glamping and staycations around the world are also becoming more popular, as they’re seen as a low cost option. With many Britons concerned about a weak pound in the wake of the latest political decisions, they’re hoping to save money on their 2017 holidays by staying at home.
But, according to Edward Busby of Crown & Canopy, the main factor really responsible for the rise and rise of glamping is improved technology that has allowed owners and providers to be connected with clients. He enthuses, “What a great experience to be able to offer your loved ones and children! Suddenly, accessibility to special places in the UK and people’s land has been opened up. These beautiful hidden pockets of the English countryside on people’s farms and estates are now there to be enjoyed by everyone. This accessibility to the great outdoors and nature is a positive and welcome change in land usage for all.”
Our Tree Tents let holidaymakers experience their childhood dream of sleeping in the trees, in previously unexplored places, without missing out on a hot shower or comfortable bed.